Are you constantly trying to invent ways to improve your exhibit? If so, here are a few ideas for you to clearly identify your product and/or services, establish credibility and give the attendees a reason to stop by and speak with you.

	Use one large graphic for the back wall – eliminate too many of those small images and consider a large billboard style graphic or full size mural panels
	Keep the main focus of the image above the 30” mark from the floor – your eye generally starts at that level
	Try to eliminate or restrict the amount of small copy signs
	Accessorize your display – add light fixtures
	Consider freestanding literature racks – in order to keep your collateral neat and tidy
	Update your look periodically – change your graphics
	Add a splash of color – don’t be afraid to use bright colors such as red or purple
	Add dimension to your graphics – precision laser cut 3D images placed on the back wall or on a counter top will grab attention
	Fill sparse spaces – a retractable banner stand would work nicely
	Freshen up the standard 6’ draped table – add a personalized table throw
	Consider removing the table altogether – a smaller freestanding counter can take it’s place
	Offer prizes for a few drawings – request attendees to fill out a contact form as an entry (great leads)
	Get creative – if you can’t show that prize, make sure you have a large graphic image of it displayed
	Add personalized carpet – logos can be inserted into your flooring for an extra added touch
	Train your booth staff
	a. Arm them with as much information as possible b. Dress casually-classic c. Wear comfortable shoes d. Be friendly, be courteous, be informative, engage in conversation, smile and have fun